Even without any confirmed partners, SeatID is poised to change the way we book tickets for concerts, flights and perhaps everything else.
The Israel-based service, set to launch in September, connects users via social media sites such as Twitter, Facebook or LinkedIn. People can opt in or out, as they would with any service.
To book flights, customers log in to the site, search for tickets, then check to see who else is traveling. Airlines can play the "upgrade" card, while travelers might be surprised at who turns up.
Interestingly, the site uses an algorithm to remember the "qualities" of the person you sat with—and avoided. For example, not sitting next to colleagues would tip off the site that you're just not that into them and save this for future reference.
"Personally, I think it's a horrendous idea—it seems like a gimmick," an airline insider in Hong Kong told CNN Go's James Durston.
Regardless, it'll be interesting to see how airlines respond. We expect more incentives to crop up along the way.
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