In Emirates' latest ad, a bathrobe-clad Jennifer Aniston finds herself experiencing indifferent service on board an airline that's not the Dubai-based carrier. In the ad, the luxury appointments aboard Emirates' fleet of Airbus A380 superjumbo jets are contrasted with those of Emirates' Western competitors. The airline is spending $20 million to broadcast the spot, which will come in 30- and 60-second versions, worldwide.
The marks Emirates' second veiled shot in the past few months at the service and product offerings of Western airlines. In July, Emirates launched an ad titled "The Golden Age," evoking the lost luxury and glamour of flight. In that commercial, the airline likened itself to Pan Am at the peak of the Jet Set era.
Emirates — along with the Middle Eastern carriers Qatar Airways and Etihad Airways — is embroiled in a contentious dispute with a coalition of US airlines. American Airlines, Delta Air Lines, and United Airlines accuse the Gulf trio of having received more than $42 billion in government subsidies over the past decade.
SEE ALSO: Emirates is attacking its competitors by evoking the Golden Age of air travel
The commercial opens with a curious Aniston peering into an airplane bathroom.
She didn't find the shower she was expecting.
With a loofah in hand, she continues the shower hunt.
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